A Brand, Experience and Innovation expert

I am Dave Ward. I help leadership teams turn unclear brand, product and experience ambition into clear direction.

Dave Ward

How I help

Brand and proposition strategy

For organisations that need a clearer story, sharper positioning, or a stronger connection between business ambition and market relevance.

North Star experience definition

For teams creating or evolving a product, service or customer experience, but lacking a shared picture of what "great" should become.

AI-native Innovation

For organisations exploring new products, services, ventures or ways of working, especially where AI is changing what customers expect and what teams can create.

Creative leadership and advisory

For founders, executives and senior teams who need experienced creative judgement, strategic clarity and a strong external perspective.

Selected brands I've worked with

    Dave's Story

    I'm Dave Ward, a strategic design leader with 20+ years' experience helping organisations define, design and launch brands, products and services.

    I've built design businesses from the inside too. I was part of the leadership team that scaled and sold Scotland's largest digital agency, Realise. I then co-founded CreateFuture, growing it from scratch into one of Scotland's leading innovation and design consultancies, and stayed with the business through its second acquisition as part of a 3,500-person global business.

    Today, I am the Director for Experience Design and Creative at CreateFuture. My client work lives at the intersection of brand strategy, product experience, innovation and creative leadership.

    Dave Ward